Okay, kids, it's HISTORY LESSON TIME!

During the last quarter of the 19th century, the staple diet of most Americans was pork, whiskey and coffee. Now, this is a pretty unhealthy diet. And, it caused constipation. Which, obviously, the fundamentalist freaks in America decided that constipation was God punishing us for eating meat. So, they decided to start the first vegetarian fad in America. (India has had vegetarians for a few thousand years now) Around this time comes along John Harvey Kellogg, a Seventh Day Adventist, who was already famous for his Battle Creek Sanitarium, which was noted for it's holistic medicinal practices, and uses of Adventist values for health (no meat, tobacco, or alcohol, and exercise). Around 1897, John created the Sanitas Food Company to produce whole grain cereals. Through an accident in the boiling process, wheat flakes were created. Later, he created the same flakes using corn, and began producing them. His brother and business partner Will Kellogg saw a way to market corn flakes. He wanted to add sugar, but John wanted them to be a health food. So, Will took the recipie, and started the Kellogg Company. Despite numerous lawsuits, John Kellogg faded into obscurity, and Kellogg's is one of the largest food companies in the world. The two brothers never spoke to each other again.

So, after a thought, I figured I'd try to market a cereal based upon the original values. And yes, I realize that they're not O's. I don't care.